Instagrammers Share Their Top Tips
August 3, 2016 By Darren Rowse
Have you heard about Instagram Stories? It’s the platform’s latest feature letting you share multiple photos and videos in a slideshow format that disappears after 24 hours. Tick, tock, tick, tock… keep up!
At ProBlogger Event, you can get the latest and best tips from top Instagrammers on “How to Build, Leverage and Monetise Your Instagram“. Our speakers, Nathan Chan of @foundrmagazine, Melissa Smith of @lissletters and Alex Paterson of @whattheteacherwears all use Instagram in different ways. They will have 10 minutes each to share their tactics and techniques, before moderator Caro Ryan @lotsafreshair throws the floor open to your Instagram questions.
Tools, Tactics & Techniques Session
How to Build, Leverage and Monetise Your Instagram
Instagram is a platform being used in a multitude of creative ways – there’s no one blueprint for success. Three savvy Instragram users will each share their top tips on how they have built up their audience, created community, generated leads, developed products and monetised their influence on the platform. A variety of perspectives and business models will give you an array of tactics you can pick and choose from to create your own unique approach on Instagram.
Nathan is the Publisher & Editor of Foundr Magazine, a digital magazine for young entrepreneurs on the App Store & Google Play store. Nathan launched Foundr in March 2013 from his bedroom and in a small period of time it has become a top 10 ranked ‘Business & Investing Magazine’ on the app store. As publisher of Foundr Nathan was a finalist for Publisher of the Year for 2014 & 2015 in the Digital Magazine awards. Since the inception of Foundr the platform now reaches over 1 million entrepreneurs worldwide.
Melissa (Liss) Smith is a mum to six amazing small people aged 2-13, a hand-lettering artist, social media geek and coffee snob. To fit business around family life, Liss works from home, most often in her pyjamas! She has built a large, active community on Instagram around her unique take on modern calligraphy, with a following of over 200K (up from 2.5K in November 2015). Video has played an enormous part in the growth of her community – since January of this year her videos have been viewed a total of 12.5M times. Earlier this year Liss launched her first online course, as well as an ongoing lettering challenge @togetherweletter.
Alex Paterson is a part time school teacher and fashion stylist. She gave up her full time teaching career to pursue her blog whatttheteacherwears. Alex has always had a passion for style, grace and elegance in fashion, and wanted to give other ladies ideas and tips about how to put together fashionable (while not ridiculously expensive) work and everyday outfits and ensembles. Since launching whattheteacherwears in August 2014, the site is about to pass the 100,000 visitor mark. Alex has worked with some major Australian companies including Harris Scarfe, Katies, Seed and Betts to name a few.
A TV Producer/Director/Editor by trade (the ultimate slashie) Caro started lotsafreshair (blog and YouTube channel) to encourage people to get into hiking and the outdoors, by providing inspiring imagery and stories, mixed with practical tips and how-to’s, in a supportive and friendly style.
When not out in the bush, she is owner of Juicy Projects, a production and project consultancy based in Sydney, specialising in shooting in remote and logistically tricky locations such as jungles, volcanoes and on the high seas, as well as creating effective communications projects for her clients. These have included Disney, P&O Cruises, Princess Cruises, Roads & Traffic Authority, Qantas and the Commonwealth Bank.