CategoryStrategy & Planning

Tara Gentile (now McMullin) is a blogger and business strategist whose online presence underpins her thriving consulting business at explorewhatworks.com. As part of our Blogging the Festive Season series, we asked her how the festive season affects her business and blog. What does preparing for the festive season mean for ...more

It’s the start of a brand new year, and chances are that at some point you made some New Year’s resolutions. As a blogger, you may have set yourself some goals (SMART goals are something I recommend) such as: “I want to double my traffic.” “I want to create an ...more

  I originally wrote this review process for bloggers who had started a blog through our Start a Blog Course however this is the same process that I go through EVERY YEAR for my own blogs and I’m sure it will help you too!   Firstly … congratulations on making ...more

Today I want to share one last way to let your blog go to round off our 10 part series. It’s something that has at times almost brought my own blogging to a grinding halt. Problem Taking on too many projects and stretching yourself too thinly. There’s a fine line ...more

I have a confession to make: I was a bit of a geek at school. I was the kid who asked questions all the time. What can I say? I loved learning. And I still do. Every part of the process is exciting for me – learning new things, meeting ...more

This post is based on episode 131 of the ProBlogger podcast and has been updated for 2021. A lot of bloggers do an end-of-year-review, where they analyze how everything went in the previous year and set goals for the new one. But when you set such long-term goals, it’s worth checking ...more

This post is based on episode 100 of the ProBlogger podcast. As you probably know, when I first started blogging I was very much a novice. I knew nothing about design, domains, or setting up a website. (I didn’t even know to ‘bold’ a piece of text.) But in the 18-odd years ...more

This post is based on episode 62 of the ProBlogger podcast. If there’s one thing we can all learn from Facebook’s recent spat with the Australian Government, it’s that you should never rely on a single source for all your blog traffic. When Facebook decided to stop sharing news on its ...more

This post is based on episode 76 of the ProBlogger podcast. Can you believe we’re halfway through January already? Perhaps it’s because we were so keen to see the end of 2020. But whatever the reason, you need to get organised quickly for the coming year. And that means creating a ...more