Darren Rowse

Many—perhaps most—blogs start life as hobby blogs. We have a special interest, and we want to share our passion with others, so we start a blog. But then somewhere along the line, a large proportion of bloggers decide they’d really like to make some money from their blogs. This is ...more

Feeling a little run down? At this time of year, many of us are. It’s been a big 12 months, and I think most bloggers are looking forward to some down time over the coming weeks. If you’re like me, you might be thinking of using this time not just ...more

Do you feel like your blog has reached a plateau? Maybe your readership has stalled, subscriptions seem to be maintaining momentum but not growing, and you’re having trouble squeezing more value out of your already-loyal customer base… What should you do? There are a number of ways to kick yourself ...more

One of the most common questions I’ve had over the last six months is ‘Have you tested any Artificial Intelligence Tools for creating content?’ Until this week my answer was “not lately”. I have been using AI for image generation and posting my results on an Instagram account (and I ...more

Have you ever written a series of posts for your blog – a set of posts that are deliberately linked together? If you haven’t, I hope I can convince you to give it a try. Some bloggers feel writing a series of posts is more daunting than writing individual posts. But ...more

Over the past week or so, we ran a short series of interviews with bloggers of different types, to get a feel for how they’re preparing for the festive season. We spoke to the owners of: a product-sales blog a blogger-consultant-speaker a digital publisher a not-for-profit blog. If that series ...more

Over the past 7 months, I’ve been doing a weekly challenge on a new blog called ‘Find Your Spark’. My goal with it is to write a new ‘prompt’ blog post every week for 52 weeks on the topic of helping people ‘find their spark’ (and to help me find ...more

There are only 45 days until Christmas! It’s that time of year: the silly season is almost upon us: there’s only 15 days until Black Friday and 18 days until Cyber Monday. If you start preparing your blog for Christmas in December you’re probably too late. The Christmas rush starts ...more

If you’ve ever read a post, book or eBook, or listened to a webinar or conference session on the topic of ‘finding readers for your blog’ you’ll have heard the advice: ‘Leave comments on other blogs‘ It was the first piece of advice I remember reading about building readership and ...more